10 Tips to Create SEO Optimised Content
We’ve all read an article stuffed with every keyword under the sun to rank on search engines. The result is messy, repetitive and overly wordy. At Kula, we value crafting valuable, high-quality content that serves your audience while meeting SEO best practices. If you want to ensure your content gets the attention it deserves, here are 10 actionable tips to help you create SEO-optimised content that will boost your rankings, drive traffic and serve your customers.
1. Start with Keyword Research
Before you write a single word, you need to know what your audience is searching for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that align with your business and audience. Effective Search Engine Optimisation starts with the right keywords—understanding what your target audience is searching for can make all the difference.
Tip: General, broad-reaching keywords will be harder to rank for due to their popularity. For example, ‘Birthday Cake’ will have high competition for the top spot, whereas keyword terms like ‘Gluten Free Birthday Cake’, ‘Unicorn Birthday Cake’ or ‘How to make a rainbow birthday cake’ may be more accessible if you’re a new website. Use a range of hyper-relevant keywords to increase the chance of ranking for those terms.
2. Craft Compelling Titles
Your title is the first thing readers and search engines see, so make it count. An SEO-friendly title should include your primary keyword while also being catchy and enticing. Aim for clarity, relevance, and intrigue—your title should promise value and be something people want to click on. As a Specialist SEO company, we always emphasise the importance of a strong title to ensure maximum click-through rates.
3. Use Headers for Structure
Search engines love well-organised content, and so do readers. Use headers (H1, H2, H3) to break your content into digestible chunks. This not only makes it easier to read, but allows search engines to understand your content’s structure and relevance. Search Engine Optimisation creates content that is easy to follow for both users and search engine crawlers.
4. Write for Humans, Not Just Search Engines
While it’s important to optimise your content for search engine crawlers, don’t forget about your human audience! Write with clarity, offer value, and engage your readers. Keyword stuffing is a thing of the past—today, it’s all about creating content that flows naturally and provides answers to the questions people care about. If you're working with the Best SEO Agency, they’ll guide you through balancing SEO and user experience.
5. Optimise Your Meta Descriptions
Your meta description is like a mini-ad for your content. It appears under your title in search engine results, so make those words count! Keep it under 160 characters, include your target keyword, and make sure it highlights what the reader will gain from clicking on your page.
6. Use Internal and External Links
Links help search engines understand the context of your content. Include internal links to other relevant pages on your site, which keeps visitors on your website longer and boosts SEO. Don’t forget external links to high-authority sites—this shows search engines your content is well-researched and connected to other trusted sources. Both internal and external links are essential for Search Engine Optimisation.
7. Optimise Your Images
Images can enhance the user experience, but they must also be optimised for SEO. Compress images for faster loading times and add descriptive alt text with relevant keywords. Ensure your image filenames are clear and concise (e.g.,“SEO-optimised-content.jpg” instead of “IMG_12345.jpg”).
8. Focus on Content Length and Depth
Long-form content tends to perform better in search results. Create a comprehensive article covering your topic, ideally between 1,500 and 2,500 words. Google loves content that provides your customers with all the information they need in one place. But remember, don’t pad your content with fluff—make sure every word adds value. A Specialist SEO company will guide you on the optimum length and subject matter for your content.
9. Keep Your Content Updated
Keyword terms are constantly changing as customers change their search habits. Regularly update your posts with fresh information, statistics, and examples. Google rewards fresh content, so periodically revisiting your top-performing posts can help keep them ranking well. A top-tier company for SEO will continuously monitor your content's performance and suggest updates as needed.
10. Prioritise Mobile Optimisation
With more people browsing the web on their phones, mobile optimisation is essential. Ensure your content is mobile and tablet adaptive, including a responsive design, fast loading times, and readable fonts. Google also favours mobile-friendly sites.
Ready to Kill it with Keywords?
By following these 10 tips, you’ll be well on your way to creating SEO optimised content for your audience and search engines. Whether you're working with the Best SEO Agency or handling your Search Engine Optimisation strategy in-house, consistency is key.
Need help taking your content strategy to the next level? At Kula, we specialise in crafting SEO-optimised content that drives results. Connect with us today.